MTU Cork Library Catalogue

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Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macdonald and Evans, 1973Copyright date: ©1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : its place in political and managerial economics / W. Duncan Reekie.

by Reekie, W. Duncan.

Material type: book Book; Format: print Publisher: [London] : Macmillan, [1974]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley.

Edition: 2nd ed.Material type: book Book Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising today and tomorrow / W.A. Evans.

by Evans, William Arthur.

Material type: book Book Publisher: London : Allen and Unwin, 1974Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : mass communication in marketing / James E. Littlefield and C. A. Kirkpatrick.

by Littlefield, James E [author] | Kirkpatrick, Charles Atkinson [author].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, [1970]Copyright date: ©1970Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 659.1.
Advertising / Gene Reichert.

by Reichert, Gene.

Material type: book Book; Format: print Publisher: New York : Alexander Hamilton Institute, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
The effective advertiser / Tom Brannan.

by Brannan, Tom.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.

by Raphel, Murray, 1928- | Raphel, Neil.

Material type: book Book; Format: print Publisher: New York : HarperBusiness, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Grab their attention : advertising and promoting on a shoestring budget / Gavin Walker.

by Walker, G. (Gavin).

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.

by Govoni, Norman A. P | Eng, Robert J | Galper, Morton.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
How advertising works : the role of research / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA. ; London : Sage, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Material type: book Book Publisher: London. New York : Methuen, 1982Availability: Items available for loan: MTU Crawford College of Art and Design Library (2). Location(s): Store Item 659.1.
Decoding advertisements : ideology and meaning in advertising / Judith Williamson.

by Williamson, Judith, 1954-.

Material type: book Book Publisher: London : Boyars, 1978 (2004 printing)Availability: Items available for loan: MTU Crawford College of Art and Design Library (1), MTU Bishopstown Library (1). Location(s): Lending 659.1, Lending 659.1.
The advertising business : operations creativity media planning integrated communications / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston ; London : Irwin McGraw-Hill, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Windows : the art of retail display / Mary Portas.

by Portas, Mary.

Material type: book Book; Format: print Publisher: London : Thames and Hudson, 1999Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.157.
Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
101 ways to get great publicity / Timothy R.V. Foster.

by Foster, Timothy R. V.

Material type: book Book Publisher: London : Kogan Page, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.2.
The discourse of advertising / Guy Cook.

by Cook, Guy (Guy W. D.).

Material type: book Book Publisher: London ; New York : Routledge, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 302.23.
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