MTU Cork Library Catalogue

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Advertising : its purpose, principles and practice / David Shelley Nicholl.

By: Nicholl, David Shelley [author].
Material type: materialTypeLabelBookPublisher: London : Macdonald and Evans, 1973Copyright date: ©1973Description: xi, 180 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0712101233 (hardback).Subject(s): AdvertisingDDC classification: 659.1
Contents:
Why advertise at all? -- How advertising is organised -- Anatomy of an agency -- Specialist services -- Planning a campaign - 1 -- Planning a campaign - 2 -- Planning a campaign - 3 -- The adman's arsenal - 1 -- The adman's arsenal - 2 -- The adman's arsenal - 3 -- The adman's arsenal - 4 -- Your future in advertising -- The nuts and bolts.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 659.1 (Browse shelf(Opens below)) 1 Available 00033513
Total holds: 0

Bibliography: (pages 163-164) and index.

Why advertise at all? -- How advertising is organised -- Anatomy of an agency -- Specialist services -- Planning a campaign - 1 -- Planning a campaign - 2 -- Planning a campaign - 3 -- The adman's arsenal - 1 -- The adman's arsenal - 2 -- The adman's arsenal - 3 -- The adman's arsenal - 4 -- Your future in advertising -- The nuts and bolts.

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