Advertising : its purpose, principles and practice / David Shelley Nicholl.
By: Nicholl, David Shelley [author].
Material type: BookPublisher: London : Macdonald and Evans, 1973Copyright date: ©1973Description: xi, 180 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0712101233 (hardback).Subject(s): AdvertisingDDC classification: 659.1Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00033513 |
Bibliography: (pages 163-164) and index.
Why advertise at all? -- How advertising is organised -- Anatomy of an agency -- Specialist services -- Planning a campaign - 1 -- Planning a campaign - 2 -- Planning a campaign - 3 -- The adman's arsenal - 1 -- The adman's arsenal - 2 -- The adman's arsenal - 3 -- The adman's arsenal - 4 -- Your future in advertising -- The nuts and bolts.