MTU Cork Library Catalogue

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Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.

Contributor(s): Govoni, Norman A. P | Eng, Robert J | Galper, Morton.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs : Prentice-Hall, 1988Description: xi, 305 p. : ill. ; 24 cm.ISBN: 0137310358.Subject(s): Marketing | Sales promotion | AdvertisingDDC classification: 658.8
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00021523
Total holds: 0

Includes bibliographical references.

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