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Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.
Contributor(s): Govoni, Norman A. P
| Eng, Robert J | Galper, Morton.
Material type: 
BookPublisher: Englewood Cliffs : Prentice-Hall, 1988Description: xi, 305 p. : ill. ; 24 cm.ISBN: 0137310358.Subject(s): Marketing | Sales promotion | AdvertisingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00021523 |
Total holds: 0
Includes bibliographical references.