The effective advertiser / Tom Brannan.
By: Brannan, Tom
.
Material type: 
BookSeries: Butterworth-Heinemann marketing series - practitioner.Publisher: Oxford : Butterworth-Heinemann, 1993Description: vii, 189 p. : ill. ; 24 cm. + pbk.ISBN: 0750617721.Subject(s): AdvertisingDDC classification: 659.1 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00068521 |
Enhanced descriptions from Syndetics:
Whether you are prepared to rebuild your advertising strategies from the ground up, or can do little more than tinker, suggests how advertising fits into the overall business practices of the company, offering both underlying principles and approaches, practical advice, and many examples. Annotation copyright by Book News, Inc., Portland, OR
Includes bibliographical references and index.
Fun - a serious business -- Where advertising fits into business -- Why advertise? Why advertising? -- Identifying your market -- What does your market think? -- What's the message? -- Setting the objectives -- The right investment -- Making the most of an agency -- Effective briefing -- Creative 'pitches' -- Reaching the audience -- Assessing the proposals -- Research and advertising -- Approvals, production and control -- Your action plan.