101 ways to get great publicity / Timothy R.V. Foster.
By: Foster, Timothy R. V
.
Material type: 
BookPublisher: London : Kogan Page, 1993Description: 114 p. ; 22 cm.ISBN: 0749409584; 0749410825 .Subject(s): Public relations | Publicity | AdvertisingDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00044101 |
Enhanced descriptions from Syndetics:
This guide provides the reader with information on how to create publicity. It explains how to improve a company's image, how to design special events and how to understand the basics of media relations.
Includes index.
Understanding the basics about publicity -- Improving your image -- Understanding the basics of media relations -- Creating your own media -- Involving others in your message -- Designing special events -- Using stunts to get ink -- Dealing with adverse publicity.