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Advertising : its place in political and managerial economics / W. Duncan Reekie.
By: Reekie, W. Duncan
.
Material type: 
BookPublisher: [London] : Macmillan, [1974]Description: ix, 163 p. : ill. ; 22 cm.ISBN: 0333154584.Subject(s): AdvertisingDDC classification: 659.1
Contents:
Introduction -- From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair - or hope for the future? -- Conditions affecting the demand for advertising -- Conditions affecting the supply of advertising -- An optimum supply - demand equilibrium? -- Concluding thoughts.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00033516 |
Total holds: 0
Includes bibliographical references (pages 157-160) and index.
Introduction -- From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair - or hope for the future? -- Conditions affecting the demand for advertising -- Conditions affecting the supply of advertising -- An optimum supply - demand equilibrium? -- Concluding thoughts.