MTU Cork Library Catalogue

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Advertising : its purpose, principles and practice / David Shelley Nicholl.

By: Nicholl, David Shelley.
Material type: materialTypeLabelBookPublisher: Plymouth : Macdonald and Evans, 1978Edition: 2nd ed.Description: xi, 228 p. : ill., 1 facsim. ; 22 cm.ISBN: 0712101667 .Subject(s): AdvertisingDDC classification: 659.1
Contents:
Why advertise at all? -- How advertising is organised -- Anatomy of an agency -- Specialist services -- Planning a campaign - 1 -- Planning a campaign - 2 -- Planning a campaign - 3 -- The theory practitioners -- Some case histories -- The adman's arsenal - 1 -- The adman's arsenal - 2 -- The adman's arsenal - 3 -- The adman's arsenal - 4 -- Your future in advertising -- The nuts and bolts -- Let's do it.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 659.1 (Browse shelf(Opens below)) 1 Available 00033517
Total holds: 0

Bibliography: (pages 213-214) and index.

Why advertise at all? -- How advertising is organised -- Anatomy of an agency -- Specialist services -- Planning a campaign - 1 -- Planning a campaign - 2 -- Planning a campaign - 3 -- The theory practitioners -- Some case histories -- The adman's arsenal - 1 -- The adman's arsenal - 2 -- The adman's arsenal - 3 -- The adman's arsenal - 4 -- Your future in advertising -- The nuts and bolts -- Let's do it.

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