MTU Cork Library Catalogue

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Color and communication / Jean-Paul Favre and André November.

by Favre, Jean-Paul Dr [author] | November, André [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Zurich : ABC editions, [1979]Copyright date: ©1979Other title: Farbe und kommunikation | Couleur et communication.Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macdonald and Evans, 1973Copyright date: ©1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : its place in political and managerial economics / W. Duncan Reekie.

by Reekie, W. Duncan.

Material type: book Book; Format: print Publisher: [London] : Macmillan, [1974]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley.

Edition: 2nd ed.Material type: book Book Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Images of power : how the image makers shape our leaders / Brendan Bruce.

by Bruce, Brendan.

Material type: book Book Publisher: London : Kogan Page, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 324.73.
Positioning : the battle for your mind / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st ed. / rev.Material type: book Book Publisher: New York : McGraw-Hill, c1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
The craft of copywriting / by Alastair Crompton.

by Crompton, Alastair [author] | CAM Foundation.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Business Books, 1979Copyright date: ©1979Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 659.1322.
How to plan advertising / edited by Alan Cooper.

by Cooper, Alan, 1955-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : Cassell, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.111.
Advertising today and tomorrow / W.A. Evans.

by Evans, William Arthur.

Material type: book Book Publisher: London : Allen and Unwin, 1974Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : mass communication in marketing / James E. Littlefield and C. A. Kirkpatrick.

by Littlefield, James E [author] | Kirkpatrick, Charles Atkinson [author].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, [1970]Copyright date: ©1970Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 659.1.
Advertising / Gene Reichert.

by Reichert, Gene.

Material type: book Book; Format: print Publisher: New York : Alexander Hamilton Institute, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Measuring advertising effectiveness / edited by William D. Wells.

by Wells, William D.

Material type: book Book; Format: print Publisher: Hillsdale, NJ : Elbaum, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Handbook of advertising art production / Richard M. Schlemmer.

by Schlemmer, Richard M.

Edition: 2nd ed.Material type: book Book Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 655.2.
Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

by Ennew, Christine | Watkins, Trevor | Wright, Mike, 1952-.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993 (1994)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
The effective advertiser / Tom Brannan.

by Brannan, Tom.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Customerization : the 180 rules to increase your business by using radio, TV, newspaper, direct mail, telemarketing, promotions ... and more / Murray Raphel.

by Raphel, Murray, 1928- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Atlantic City, New Jersey : Raphel Publishing, [1993]Copyright date: ©1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.872.
The do-it-yourself direct mail handbook / Murray Raphel and Ken Erdman.

by Raphel, Murray, 1928- | Erdman, Ken.

Material type: book Book; Format: print Publisher: Atlantic City, NJ : Raphel Publishing, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.

by Raphel, Murray, 1928- | Raphel, Neil.

Material type: book Book; Format: print Publisher: New York : HarperBusiness, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Grab their attention : advertising and promoting on a shoestring budget / Gavin Walker.

by Walker, G. (Gavin).

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Electronics and beyond: Sept 98 - Feb 99.

by Maplin Electronics.

Material type: book Book; Format: print Publisher: United Kingdom : Maplin Electronics, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 621.381.
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