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Customerization : the 180 rules to increase your business by using radio, TV, newspaper, direct mail, telemarketing, promotions ... and more / Murray Raphel.
By: Raphel, Murray [author]
.
Material type: 
BookPublisher: Atlantic City, New Jersey : Raphel Publishing, [1993]Copyright date: ©1993Description: 117 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0962480851 (hardback).Subject(s): Advertising, Direct-mail | Selling | Telemarketing | Direct marketing | Mailing listsDDC classification: 658.872
Contents:
Introduction -- Why you should use customerization in your advertising -- So, you want to write an ad -- Radio: "And now, a few words from our sponsor ..." -- TV or not TV? -- Dollar for dollar, nothing returns as much to your business as direct mail -- Telephone marketing: Reach out and sell something -- Speak up! -- The 20 rules of promotion -- Why do they say "Close" when it's really the beginning?
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.872 (Browse shelf(Opens below)) | 1 | Available | 00081018 |
Total holds: 0
Introduction -- Why you should use customerization in your advertising -- So, you want to write an ad -- Radio: "And now, a few words from our sponsor ..." -- TV or not TV? -- Dollar for dollar, nothing returns as much to your business as direct mail -- Telephone marketing: Reach out and sell something -- Speak up! -- The 20 rules of promotion -- Why do they say "Close" when it's really the beginning?