The do-it-yourself direct mail handbook / Murray Raphel and Ken Erdman.
By: Raphel, Murray.
Contributor(s): Erdman, Ken.
Material type: BookPublisher: Atlantic City, NJ : Raphel Publishing, 1992Description: xiii, 202 p. ; 24 cm. + hbk.ISBN: 0962480835.Subject(s): Advertising, Direct-mail | Mail-order businessDDC classification: 658.84Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00081040 |
Part One: Planning your mailer -- Direct mail: Familiarity breeds success! -- Start write now! -- Everything is at sixes and sevens -- I've got you on my list -- I'm going to make you an offer you can't refuse -- Part Two: Producing your mailer -- Off with their heads! -- Take our word for it -- I'm gonna sit right down and write myself a letter -- Your future is in the cards! -- What type are you? -- Show your colors! -- The envelope please -- What's so special about specialties? -- Part Three: Posting your mailer -- Prescription for profit: Make an appointment with your postmaster -- Testing, one, two, three. Is anybody really listening?