The do-it-yourself direct mail handbook / (Record no. 6858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01497 am a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0962480835 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981119 1992 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0962480835 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T22787 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raphel, Murray, |
| Dates associated with a name | 1928- |
| 9 (RLIN) | 80800 |
| 245 14 - TITLE STATEMENT | |
| Title | The do-it-yourself direct mail handbook / |
| Statement of responsibility, etc. | Murray Raphel and Ken Erdman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Atlantic City, NJ : |
| Name of publisher, distributor, etc. | Raphel Publishing, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 202 p. ; |
| Dimensions | 24 cm. + |
| Accompanying material | hbk. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Planning your mailer -- Direct mail: Familiarity breeds success! -- Start write now! -- Everything is at sixes and sevens -- I've got you on my list -- I'm going to make you an offer you can't refuse -- Part Two: Producing your mailer -- Off with their heads! -- Take our word for it -- I'm gonna sit right down and write myself a letter -- Your future is in the cards! -- What type are you? -- Show your colors! -- The envelope please -- What's so special about specialties? -- Part Three: Posting your mailer -- Prescription for profit: Make an appointment with your postmaster -- Testing, one, two, three. Is anybody really listening? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Direct-mail |
| 9 (RLIN) | 33688 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mail-order business |
| 9 (RLIN) | 39441 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Erdman, Ken. |
| 9 (RLIN) | 15911 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10099694 |
| b | 170523 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 46267 |
| 979 00 - LOCAL CODES | |
| a | FQ |
| b | 19 NOV 1998 |
| 989 00 - LOCAL CODES | |
| a | FQ |
| b | 19 NOV 1998 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | nju |
| h | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 6 | 658.84 | 00081040 | 20/11/2017 | 1 | 25.00 | 31/03/2021 | General Lending |