MTU Cork Library Catalogue

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Color and communication / Jean-Paul Favre and André November.

by Favre, Jean-Paul Dr [author] | November, André [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Zurich : ABC editions, [1979]Copyright date: ©1979Other title: Farbe und kommunikation | Couleur et communication.Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macdonald and Evans, 1973Copyright date: ©1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : its purpose, principles and practice / David Shelley Nicholl.

by Nicholl, David Shelley.

Edition: 2nd ed.Material type: book Book Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
The craft of copywriting / by Alastair Crompton.

by Crompton, Alastair [author] | CAM Foundation.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Business Books, 1979Copyright date: ©1979Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 659.1322.
Advertising today and tomorrow / W.A. Evans.

by Evans, William Arthur.

Material type: book Book Publisher: London : Allen and Unwin, 1974Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Advertising : mass communication in marketing / James E. Littlefield and C. A. Kirkpatrick.

by Littlefield, James E [author] | Kirkpatrick, Charles Atkinson [author].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, [1970]Copyright date: ©1970Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 659.1.
Advertising / Gene Reichert.

by Reichert, Gene.

Material type: book Book; Format: print Publisher: New York : Alexander Hamilton Institute, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
Customerization : the 180 rules to increase your business by using radio, TV, newspaper, direct mail, telemarketing, promotions ... and more / Murray Raphel.

by Raphel, Murray, 1928- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Atlantic City, New Jersey : Raphel Publishing, [1993]Copyright date: ©1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.872.
Electronics and beyond: Sept 98 - Feb 99.

by Maplin Electronics.

Material type: book Book; Format: print Publisher: United Kingdom : Maplin Electronics, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 621.381.
Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.

by Govoni, Norman A. P | Eng, Robert J | Galper, Morton.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
The book of Guinness advertising / Jim Davies.

by Davies, Jim.

Material type: book Book; Format: print Publisher: Enfield : Guinness Publishing, 1998Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1, Store Item 659.1.
"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne.

by Fueroghne, Dean Keith.

Material type: book Book Publisher: Homewood, Ill. : Dow Jones-Irwin, [1988], c1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 343.73082.
Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Material type: book Book Publisher: London. New York : Methuen, 1982Availability: Items available for loan: MTU Crawford College of Art and Design Library (2). Location(s): Store Item 659.1.
Focus on the future : the coming boom in direct marketing. Volume 1, Analysis. Volume 2, Data / Gerard O'Neill ; sponsored by Telecom Eireann, The Irish Trade Board, An Post, AIB Telephone Banking, TMS (Ireland) Ltd., The IDMA.

by O'Neill, Gerard, 1959- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Irish Direct Marketing Association, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.872.
Strong's book of designs : a masterpiece by a master (in colors); / a bewildering collection of modern ornamental art bristling with new and up-to-date ideas and designs of every conceivable nature. An invaluable art gem especially adapted to the requirements of the sign painter, show card writer, and commercial artist.

by Strong, Charles J. (Charles Jay), 1865- | Strong, L. S. (Lawrence Stewart), 1888-.

Edition: Rev. ed.Material type: book Book; Format: print Publisher: Cincinnati : Signs of the Times, c1982Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 745.6.
Case studies in marketing, advertising and public relations / edited by Colin McIver.

by McIver, Colin, 1914-1987.

Material type: book Book; Format: print Publisher: London : Heinemann, 1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.800941.
Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Media planning / James R. Adams.

by Adams, James R. (James Ralph), 1929- | CAM Foundation.

Edition: 2nd ed.Material type: book Book Publisher: London : Business Books [for the] Communication Advertising and Marketing Education Foundation, 1977Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.13.
Design and art direction '78 : the 16th annual of British advertising, posters, copywriting, television and cinema advertising, radio, direct mail, sales promotion, packaging, record sleeves, stationery, editorial design, illustration and photography design for television and cinema / executive editor Edward Booth-Clibborn.

by Booth-Clibborn, Edward | Designers and Art Directors Association of London.

Material type: book Book; Format: print Publisher: London : Designers and Art Directors Association of London, 1978Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Store Item 741.6.
Electronic design's gold book 1986

by Tavaska, John R.

Edition: 12th ed. / John R. Tavaska.Material type: book Book; Format: print Publisher: Belgium : Hayden, 1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 621.38029.
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