Image from Syndetics
Case studies in marketing, advertising and public relations / edited by Colin McIver.
Contributor(s): McIver, Colin
.
Material type: 
BookSeries: Communication, Advertising and Marketing Education Foundation and the Institute of Marketing series.Publisher: London : Heinemann, 1984Description: viii, 224 p. ; 23 cm.ISBN: 0434912352.Subject(s): Marketing -- Great Britain -- Case studies | Advertising -- Great Britain -- Case studies | Public relations -- Great Britain -- Case studiesDDC classification: 658.800941
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.800941 (Browse shelf(Opens below)) | 1 | Available | 00057130 |
Total holds: 0