Focus on the future : the coming boom in direct marketing. Volume 1, Analysis. Volume 2, Data / Gerard O'Neill ; sponsored by Telecom Eireann, The Irish Trade Board, An Post, AIB Telephone Banking, TMS (Ireland) Ltd., The IDMA.
By: O'Neill, Gerard [author]
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Material type: 
BookPublisher: Dublin : Irish Direct Marketing Association, 1996Description: 2 volumes : ill., charts ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Direct marketing | Telemarketing | Advertising, Direct-mail | Market surveys | Mailing listsDDC classification: 658.872
Contents:
Vol. 1 : Analysis -- Vol. 2 : Data.
Volume 1: Introduction -- Direct marketing in context -- Tele-marketing -- Direct mail -- Direct marketing & Home Shopping -- Direct marketing & other media -- Direct marketing's future -- Conclusions: The intimate future.
| Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.872 (Browse shelf(Opens below)) | Volume 1 | 1 | Available | 00058706 | ||
| General Lending | MTU Bishopstown Library Store Item | 658.872 (Browse shelf(Opens below)) | Volume 2 | 1 | Available | 00083340 |
Total holds: 0
Vol. 1 : Analysis -- Vol. 2 : Data.
Volume 1: Introduction -- Direct marketing in context -- Tele-marketing -- Direct mail -- Direct marketing & Home Shopping -- Direct marketing & other media -- Direct marketing's future -- Conclusions: The intimate future.