MTU Cork Library Catalogue

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Strategic marketing management / Jean-Jacques Lambin.

by Lambin, Jean-Jacques, 1933-.

Material type: book Book; Format: print Publisher: London ; New York : McGraw-Hill, 1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
Analysis for strategic market decisions / George S. Day.

by Day, George S.

Material type: book Book Publisher: St. Paul : West Pub. Co, c1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.802.
Brand management : planning and control / J.R. Bureau.

by Bureau, J. R.

Material type: book Book Publisher: London : MacMillan, 1981Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Management controls and marketing planning / R.M.S. Wilson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1979Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Perspectives on strategic marketing management / edited by Roger A. Kerin and Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 2nd ed.Material type: book Book Publisher: Boston : Allyn and Bacon, 1983Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Readings in marketing information systems: a new era in marketing research / Samuel V. Smith, Richard H. Brien and James E. Stafford.

by Smith, Samuel V | Brien, Richard H | Stafford, James E.

Material type: book Book; Format: print Publisher: Boston : Houghton Mifflin, 1968Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Effective management for marketing / Angela Hatton and Mike Worsam.

by Hatton, Angela | Worsam, Mike | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry / John Patrick Cowman.

by Cowman, John Patrick.

Material type: book Book; Format: print Publisher: Cork : CIT, 1998Dissertation note: Thesis (MBS.) - Cork Institute of Technology, Cork, 1997. Availability: Items available for reference: MTU Bishopstown Library [Call number: THESES PRESS] (1). Location(s): Thesis THESES PRESS.
The marketing plan / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek.

by Ames, B. Charles | Hlavacek, James D.

Material type: book Book Publisher: Homewood, Ill. : Dow Jones-Irwin, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: London ; New York : Prentice Hall, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketer : a simulation / Jerald R. Smith and Peggy A. Golden.

by Smith, Jerald R [author.] | Golden, Peggy A [author.] | Pride, William M, 1942-. Marketing.

Edition: Second edition.Material type: book Book; Format: print Publisher: Dallas ; London : Houghton Mifflin Company, 1987Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997 (1998)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban and Steven H. Star.

by Urban, Glen L | Star, Steven H.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.802.
Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., 2000Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Marketing management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School of Management.

Material type: book Book; Format: print Publisher: London : MacMillan, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Material type: book Book; Format: print Publisher: London : Routledge, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.835.
Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: Dublin : Gill & MacMillan, c1993Availability: Items available for loan: MTU Bishopstown Library (2), MTU National Maritime College of Ireland Library (1). Location(s): Lending 658.8009416, Lending 658.8009416.
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