Management controls and marketing planning / R.M.S. Wilson.
By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: BookPublisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1979Description: xvi, 224 p. : ill., forms ; 24 cm. + pbk.ISBN: 0434922668 .Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00033696 |
Total holds: 0
Bibliography: p. 201-217. - Includes index.