Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll.
By: Murray, John A., Ph. D
.
Contributor(s): O'Driscoll, Aidan.
Material type: 
BookPublisher: Dublin : Gill & MacMillan, c1993Description: xi, 496 p. : 24 cm. + pbk.ISBN: 0717119521 (m).Subject(s): Marketing -- ManagementDDC classification: 658.8009416 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8009416 (Browse shelf(Opens below)) | 1 | Available | 00016815 | ||
| General Lending | MTU Bishopstown Library Lending | 658.8009416 (Browse shelf(Opens below)) | 1 | Available | 00021813 | ||
| General Lending | MTU National Maritime College of Ireland Library Lending | 658.8009416 (Browse shelf(Opens below)) | 1 | Available | 00126836 |
Enhanced descriptions from Syndetics:
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Includes bibliographical references and index.
Part I: The role of marketing -- Part II: Analysis for marketing decisions -- Part III: Making marketing decisions -- Part IV: Implementing marketing decisions -- Part V: Sustaining market focus.