Managing marketing : concepts and irish cases /
Murray, John A., Ph. D.
Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll. - Dublin : Gill & MacMillan, c1993. - xi, 496 p. : 24 cm. + pbk.
Includes bibliographical references and index.
Part I: The role of marketing -- Part II: Analysis for marketing decisions -- Part III: Making marketing decisions -- Part IV: Implementing marketing decisions -- Part V: Sustaining market focus.
0717119521 (m)
Marketing--Management
658.8009416
Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll. - Dublin : Gill & MacMillan, c1993. - xi, 496 p. : 24 cm. + pbk.
Includes bibliographical references and index.
Part I: The role of marketing -- Part II: Analysis for marketing decisions -- Part III: Making marketing decisions -- Part IV: Implementing marketing decisions -- Part V: Sustaining market focus.
0717119521 (m)
Marketing--Management
658.8009416