Managing marketing : (Record no. 21939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01083 am a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0717119521 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 931208s1993 ie ah r 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0717119521 (m) |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T11525 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T12611 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T41517 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8009416 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murray, John A., |
| Titles and words associated with a name | Ph. D. |
| 9 (RLIN) | 14182 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing marketing : |
| Remainder of title | concepts and irish cases / |
| Statement of responsibility, etc. | John A. Murray and Aidan O'Driscoll. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dublin : |
| Name of publisher, distributor, etc. | Gill & MacMillan, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 496 p. : |
| Dimensions | 24 cm. + |
| Accompanying material | pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: The role of marketing -- Part II: Analysis for marketing decisions -- Part III: Making marketing decisions -- Part IV: Implementing marketing decisions -- Part V: Sustaining market focus. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 39558 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Driscoll, Aidan. |
| 9 (RLIN) | 19103 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10287012 |
| b | 170403 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 3752 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 02 NOV 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| -- | n |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ie |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 25.38 | 41 | 19 | 658.8009416 | 00016815 | 20/11/2017 | 1 | 25.38 | 20/11/2017 | General Lending | |||
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 25.38 | 42 | 15 | 658.8009416 | 00021813 | 20/11/2017 | 1 | 25.38 | 20/11/2017 | General Lending | |||
| Dewey Decimal Classification | Available for Loan | MTU National Maritime College of Ireland Library | MTU National Maritime College of Ireland Library | Lending | 27/07/2007 | 25.00 | 1 | 658.8009416 | 00126836 | 20/11/2017 | 1 | 25.00 | 20/11/2017 | General Lending |