MTU Cork Library Catalogue

Syndetics cover image
Image from Syndetics

Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: materialTypeLabelBookPublisher: Cincinnati, OH : South-Western College Pub., 2000Edition: 5th ed.Description: xxxiv, 773 p. : col., ill. ; 29 cm. + hbk.ISBN: 0324006381.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
Contents:
Part 1: The world of marketing -- An overview of marketing -- Strategic planning: Developing and implementing a marketing plan -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2: Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Creating a competitive advantage using competitive intelligence -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Marketing channels and logistics decisions -- Retailing -- Part 5: Integrated marketing communications -- Marketing communication and personal selling -- Advertising, sales promotion and public relations -- Part 6: Pricing decisions -- Pricing concepts -- Setting the right price -- Part 7: Technology-driven marketing -- Internet marketing -- One-to-one marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00074998
General Lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00074999
General Lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00074997
Total holds: 0

Enhanced descriptions from Syndetics:

A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

Includes bibliographical references (pages 732-752) and indexes.

Part 1: The world of marketing -- An overview of marketing -- Strategic planning: Developing and implementing a marketing plan -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2: Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Creating a competitive advantage using competitive intelligence -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Marketing channels and logistics decisions -- Retailing -- Part 5: Integrated marketing communications -- Marketing communication and personal selling -- Advertising, sales promotion and public relations -- Part 6: Pricing decisions -- Pricing concepts -- Setting the right price -- Part 7: Technology-driven marketing -- Internet marketing -- One-to-one marketing.

Table of contents provided by Syndetics

  • Part One The World of Marketing
  • 1 Overview of Marketing. Career Appendix
  • 2 Strategic Planning for Competitive Advantage. Marketing Plan Appendix
  • 3 Social Responsibility, Ethics, and the Marketing Environment
  • 4 Developing a Global Vision
  • Part Two Analyzing Market Opportunities
  • 5 Consumer Decision Making
  • 6 Business Marketing
  • 7 Segmenting and Targeting Markets
  • 8 Decision Support Systems and Marketing Research
  • Part Three Product Decisions
  • 9 Product Concepts
  • 10 Developing and Managing Products
  • 11 Services and Nonprofit Organization Marketing
  • Part Four Place (Distribution) Decisions
  • 12 Marketing Channels and Supply Chain Management
  • 13 Retailing
  • Part Five Promotion Decisions
  • 14 Integrated Marketing Communication
  • 15 Advertising and Public Relations
  • 16 Sales Promotion and Personal Selling
  • Part Six Pricing Decisions
  • 17 Pricing Concepts
  • 18 Setting the Right Price
  • Part Seven Technology-Driven Marketing
  • 19 Customer Relationship Management

Powered by Koha