Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: BookPublisher: Cincinnati, OH : South-Western College Pub., 2000Edition: 5th ed.Description: xxxiv, 773 p. : col., ill. ; 29 cm. + hbk.ISBN: 0324006381.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00074998 | ||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00074999 | ||
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00074997 |
Enhanced descriptions from Syndetics:
A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.
Includes bibliographical references (pages 732-752) and indexes.
Part 1: The world of marketing -- An overview of marketing -- Strategic planning: Developing and implementing a marketing plan -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2: Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Creating a competitive advantage using competitive intelligence -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Marketing channels and logistics decisions -- Retailing -- Part 5: Integrated marketing communications -- Marketing communication and personal selling -- Advertising, sales promotion and public relations -- Part 6: Pricing decisions -- Pricing concepts -- Setting the right price -- Part 7: Technology-driven marketing -- Internet marketing -- One-to-one marketing.
Table of contents provided by Syndetics
- Part One The World of Marketing
- 1 Overview of Marketing. Career Appendix
- 2 Strategic Planning for Competitive Advantage. Marketing Plan Appendix
- 3 Social Responsibility, Ethics, and the Marketing Environment
- 4 Developing a Global Vision
- Part Two Analyzing Market Opportunities
- 5 Consumer Decision Making
- 6 Business Marketing
- 7 Segmenting and Targeting Markets
- 8 Decision Support Systems and Marketing Research
- Part Three Product Decisions
- 9 Product Concepts
- 10 Developing and Managing Products
- 11 Services and Nonprofit Organization Marketing
- Part Four Place (Distribution) Decisions
- 12 Marketing Channels and Supply Chain Management
- 13 Retailing
- Part Five Promotion Decisions
- 14 Integrated Marketing Communication
- 15 Advertising and Public Relations
- 16 Sales Promotion and Personal Selling
- Part Six Pricing Decisions
- 17 Pricing Concepts
- 18 Setting the Right Price
- Part Seven Technology-Driven Marketing
- 19 Customer Relationship Management