MTU Cork Library Catalogue

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Brand management : planning and control / J.R. Bureau.

By: Bureau, J. R.
Material type: materialTypeLabelBookSeries: Macmillan studies in marketing management.Publisher: London : MacMillan, 1981Description: xiii, 250 p. : ill. ; 23 cm.ISBN: 0333319028; 0333319036.Subject(s): Marketing -- Management | Product managementDDC classification: 658.8
Contents:
The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00033694
Total holds: 0

Bibliography: p. 244-245.- includes index.

The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future

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