Brand management : (Record no. 1928)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01301 am a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0333319028 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970822s1981 enka r 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | g 00012394 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333319028 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333319036 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | V37836 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bureau, J. R. |
| 9 (RLIN) | 12885 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management : |
| Remainder of title | planning and control / |
| Statement of responsibility, etc. | J.R. Bureau. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | MacMillan, |
| Date of publication, distribution, etc. | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 250 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Macmillan studies in marketing management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 244-245.- includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 39558 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 41486 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10025297 |
| b | 121105 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 11617 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 31 OCT 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Store Item | 16/11/2001 | 18.98 | 18 | 658.8 | 00033694 | 20/11/2017 | 1 | 18.98 | 20/11/2017 | General Lending |