Sales and marketing environment / Mike Oldroyd.
By: Oldroyd, Michael.
Contributor(s): Chartered Institute of Marketing.
Material type: BookSeries: CIM student workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1994Description: vii, 222 p. ; 30 cm. + pbk.ISBN: 075061997X.Subject(s): Selling | Success in business | Marketing researchDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00068536 |
Enhanced descriptions from Syndetics:
Covers the macro- and micro-environments and their implications for marketeers in particular and business in general. This book uses broken text and a variety of syllabus-related activities, questions and definitions.
Published on behalf of the Chartered Institute og Marketing.
Cover title: Sales and marketing environment : revision tips, exam hints, model answers : certificate syllabus '94-'95.
Includes index.
The organization and its environments -- Organizations and their objectives -- The competitive environment -- The organization and its 'publics' -- The regulatory environment -- Forecasting the macro-environment -- The macro-economic environment -- The demographic and social environment -- The technical and natural environments -- The global environment