MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01650 am a22003617a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm075061997x |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980605 1994 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075061997X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T22120 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oldroyd, Michael. |
| 9 (RLIN) |
21586 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sales and marketing environment / |
| Statement of responsibility, etc. |
Mike Oldroyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 222 p. ; |
| Dimensions |
30 cm. + |
| Accompanying material |
pbk. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
CIM student workbook series. |
| p |
Marketing |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Butterworth-Heinemann marketing series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published on behalf of the Chartered Institute og Marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title: Sales and marketing environment : revision tips, exam hints, model answers : certificate syllabus '94-'95. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The organization and its environments -- Organizations and their objectives -- The competitive environment -- The organization and its 'publics' -- The regulatory environment -- Forecasting the macro-environment -- The macro-economic environment -- The demographic and social environment -- The technical and natural environments -- The global environment |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Selling. |
| 9 (RLIN) |
42300 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Success in business |
| 9 (RLIN) |
43036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
39562 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Sales and marketing environment : revision tips, exam hints, model answers : certificate syllabus '94-'95 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10069483 |
| b |
090409 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 969 00 - LOCAL CODES |
|---|
| a |
45191 |
| 979 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
05 JUN 1998 |
| 989 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
19 AUG 1998 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
enk |
| h |
0 |