MTU Cork Library Catalogue

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Sales and marketing environment / Mike Oldroyd.

By: Oldroyd, Michael.
Contributor(s): Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: CIM student workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1994Description: vii, 222 p. ; 30 cm. + pbk.ISBN: 075061997X.Subject(s): Selling | Success in business | Marketing researchDDC classification: 658.8
Contents:
The organization and its environments -- Organizations and their objectives -- The competitive environment -- The organization and its 'publics' -- The regulatory environment -- Forecasting the macro-environment -- The macro-economic environment -- The demographic and social environment -- The technical and natural environments -- The global environment
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00068536
Total holds: 0

Enhanced descriptions from Syndetics:

Covers the macro- and micro-environments and their implications for marketeers in particular and business in general. This book uses broken text and a variety of syllabus-related activities, questions and definitions.

Published on behalf of the Chartered Institute og Marketing.

Cover title: Sales and marketing environment : revision tips, exam hints, model answers : certificate syllabus '94-'95.

Includes index.

The organization and its environments -- Organizations and their objectives -- The competitive environment -- The organization and its 'publics' -- The regulatory environment -- Forecasting the macro-environment -- The macro-economic environment -- The demographic and social environment -- The technical and natural environments -- The global environment

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