MTU Cork Library Catalogue

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Sales and marketing environment / Mike Oldroyd.

by Oldroyd, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Effective management for marketing / Angela Hatton and Mike Worsam.

by Hatton, Angela | Worsam, Mike | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing operations / Mike Worsam.

by Worsam, Mike | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing fundamentals / Geoff Lancaster and Frank Whitey.

by Lancaster, Geoffrey, 1938- | Withey, Frank | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
The CIM diploma case study book, 1995-1996.

by Pearson, David J | Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed. / David J. Pearson and Paul Fifield.Material type: book Book Publisher: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.80076.
International marketing / Stanley J. Paliwoda.

by Paliwoda, Stanley J [author] | Chartered Institute of Marketing.

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1984Copyright date: ©1983Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997 (1998)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

by McDonald, Malcolm | Rogers, Beth, 1957- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, 1998Availability: No items available
Marketing strategy / Paul Fifield.

by Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Boston, Mass. : Butterworth Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
International marketing / Stanley J. Paliwoda and Michael J. Thomas.

by Paliwoda, Stanley J [author] | Thomas, Michael J, 1933- [author] | Chartered Institute of Marketing.

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1999Publisher: ©1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

by Doyle, Peter, 1943 June 23-2003 | Bridgewater, Susan | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing professional services : winning new business in the professional services sector / Michael M. Roe.

by Roe, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.

by Peck, Helen | Payne, Adrian | Christopher, Martin | Clark, Moira (Moira K.) | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Sales management / Chris J. Noonan.

by Noonan, Chris J | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.81.
Professional services marketing / Neil Morgan.

by Morgan, Neil (Neil A.) | Chartered Institute of Marketing.

Material type: book Book Publisher: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.40688.
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.

by Christopher, Martin | Peck, Helen | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.802.
The practice of advertising / edited by Normam A. Hart.

by Hart, Norman A | Chartered Institute of Marketing.

Edition: 4th ed.Material type: book Book; Format: print Publisher: London : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.1.
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