The CIM diploma case study book, 1995-1996.
By: Pearson, David J
.
Contributor(s): Fifield, Paul | Chartered Institute of Marketing.
Material type: 
BookSeries: Marketing series (London, England)Student.Publisher: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995Edition: 2nd ed. / David J. Pearson and Paul Fifield.Description: 363 p. : ill., facsims., map. ; 24 cm. + pbk.ISBN: 0750623217 .Subject(s): Chartered Institute of Marketing -- Examinations | Marketing -- Examinations -- Study guidesDDC classification: 658.80076 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.80076 (Browse shelf(Opens below)) | 1 | Available | 00006592 |
Enhanced descriptions from Syndetics:
The Diploma Case Study is commonly acknowledged to be the most difficult of the CIM examinations. This book offers hints and tips for success. It contains five recent diploma case study papers, examination questions, examiners' reports and guidance notes, and model answers.
Spine title: The CIM diploma case study book.
CIM examiners' guidance notes for tutors and students -- The December 1992 examination case: Regional Railways Central (RRC) -- The June 1993 examination case: Royal Mail (RM) -- The December 1993 examination case: GT Students Aids Limited (GTSAL) -- The June 1994 examination case: Purbeck Financial Services -- The December 1994 examination case: Australian Tourist Commission -- Specimen answers to June 1994 and December 1994