MTU Cork Library Catalogue

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Marketing operations / Mike Worsam.

By: Worsam, Mike.
Contributor(s): Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: CIM workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1995Description: 381 p. ; 30 cm. + pbk.ISBN: 0750619945.Subject(s): MarketingDDC classification: 658.8
Contents:
Introduction -- Improving management performance -- Marketing planning in action -- Marketing plans and programmes -- Marketing organization -- Managing outside resources -- Industrial or business-to-business marketing -- Services marketing -- Charity and not-for-profit marketing -- International marketing -- Focus on the examination
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00068514
Total holds: 0

Published on behalf of the Chartered Institute of Marketing.

Cover title : Marketing operations : revision tips, exam hints, model answers : advanced certificate syllabus.

Bibliography: p. 378. - Includes index.

Introduction -- Improving management performance -- Marketing planning in action -- Marketing plans and programmes -- Marketing organization -- Managing outside resources -- Industrial or business-to-business marketing -- Services marketing -- Charity and not-for-profit marketing -- International marketing -- Focus on the examination

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