Marketing operations / Mike Worsam.
By: Worsam, Mike.
Contributor(s): Chartered Institute of Marketing.
Material type: BookSeries: CIM workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1995Description: 381 p. ; 30 cm. + pbk.ISBN: 0750619945.Subject(s): MarketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00068514 |
Published on behalf of the Chartered Institute of Marketing.
Cover title : Marketing operations : revision tips, exam hints, model answers : advanced certificate syllabus.
Bibliography: p. 378. - Includes index.
Introduction -- Improving management performance -- Marketing planning in action -- Marketing plans and programmes -- Marketing organization -- Managing outside resources -- Industrial or business-to-business marketing -- Services marketing -- Charity and not-for-profit marketing -- International marketing -- Focus on the examination