International marketing / Stanley J. Paliwoda.
By: Paliwoda, Stanley J [author]
.
Contributor(s): Chartered Institute of Marketing.
Material type: 
BookSeries: Marketing series (London, England)Student: Publisher: Oxford : Butterworth Heinemann, 1984Copyright date: ©1983Edition: Second edition.Description: xx, 706 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750604247.Subject(s): Export marketingDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00080823 |
Enhanced descriptions from Syndetics:
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.
Previous ed.: 1986.
Includes bibliographical references and index.
International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions 1: direct vs indirect involvement -- Market entry strategy decisions 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single European market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade aid and development -- Case studies.