MTU Cork Library Catalogue

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Market research in travel and tourism / Paul Brunt.

by Brunt, Paul.

Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Marketing research for managers / Sunny Crouch and Matthew Housden.

by Crouch, Sunny | Housden, Matthew | Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
Business market research / Leslie Gofton and Mitchell Ness.

by Gofton, Leslie | Ness, Mitchell.

Material type: book Book; Format: print Publisher: London : Kogan Page, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Experimentation for marketing decisions / Keith K. Cox and Ben M. Enis.

by Cox, Keith Kohn | Enis, Ben M.

Material type: book Book Publisher: Aylesbury : Intertext, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
School briefs on markets : 8 briefs from The Economist plus questions and exercises / edited by Peter Maunder.

by Maunder, W. Peter J, 1943- | Economics Association.

Material type: book Book; Format: print Publisher: Haywards Heath : Economics Association, 1987Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Marketing research : a problem solving approach / Seymour Sudman and Edward Blair.

by Sudman, Seymour | Blair, Edward, 1923-.

Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Essentials of marketing research / William R. Dillon, Thomas J. Madden and Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Material type: book Book; Format: print Publisher: Homewood, IL : Irwin, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Control of "error" in market research data / edited by John U. Farley and John A. Howard.

by Farley, John U | Howard, John A.

Material type: book Book Publisher: Lexington : distributor, Lexington Books, [1974] [1975]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
A management guide to market research / James M. Livingstone

by Livingstone, J. M, 1925-.

Material type: book Book; Format: print Publisher: Basingstoke : Macmillan, 1977Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Readings in marketing information systems: a new era in marketing research / Samuel V. Smith, Richard H. Brien and James E. Stafford.

by Smith, Samuel V | Brien, Richard H | Stafford, James E.

Material type: book Book; Format: print Publisher: Boston : Houghton Mifflin, 1968Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Fort Worth : Dryden Press, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Sales and marketing environment / Mike Oldroyd.

by Oldroyd, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
The marketing plan / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
The grounded theory alternative in business network research / Séan de Búrca, Damien McLoughlin.

by De Búrca, Seán | McLoughlin, Damien | Dublin City University. Business School.

Material type: book Book; Format: print Publisher: Dublin : DCU Business School, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 650.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: book Book Publisher: Homewood, Ill : Irwin, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-.

Edition: 2nd edition.Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research / Richard D. Crisp.

by Crisp, Richard D.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Marketing research essentials / Carl McDaniel and Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Sales forecasting management / John T. Mentzer and Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.818.
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