Sales forecasting management / John T. Mentzer and Carol C. Bienstock.
By: Mentzer, John T.
Contributor(s): Bienstock, Carol C.
Material type: BookPublisher: Thousand Oaks : Sage Publications, c1998Description: xiv, 274 p. : ill. ; 23 cm. + pbk.ISBN: 0761908234 ; 0761908226.Subject(s): Sales forecasting | Marketing research | ManagementDDC classification: 658.818Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.818 (Browse shelf(Opens below)) | 1 | Available | 00075790 |
Enhanced descriptions from Syndetics:
Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions.
The book includes a free demonstration cassette of the authors′ Multicaster software system, used by many companies to develop quantitative sales forecasts.
Includes bibliographical references and index.
Managing the Sales Forecasting Process -- Sales Forecasting Performance Measurement -- Time-Series Forecasting Techniques -- Regression analysis -- Qualitative Sales Forecasting -- Sales Forecasting Systems -- Benchmarking Studies: The surveys -- Benchmarking Studies: In-depth analysis -- Multicaster Book Version -- Managing the Sales Forecasting Function.
Table of contents provided by Syndetics
- Managing the Sales Forecasting Process
- Sales Forecasting Performance Measurement
- Time Series Forecasting Techniques
- Regression Analysis
- Qualitative Sales Forecasting
- Sales Forecasting Systems
- Benchmarking Studies
- The Surveys
- Benchmarking Studies
- In-Depth Analysis
- Multicaster Book Version
- Managing the Sales Forecasting Function