Sales forecasting management /
Mentzer, John T.
Sales forecasting management / John T. Mentzer and Carol C. Bienstock. - Thousand Oaks : Sage Publications, c1998. - xiv, 274 p. : ill. ; 23 cm. + pbk.
Includes bibliographical references and index.
Managing the Sales Forecasting Process -- Sales Forecasting Performance Measurement -- Time-Series Forecasting Techniques -- Regression analysis -- Qualitative Sales Forecasting -- Sales Forecasting Systems -- Benchmarking Studies: The surveys -- Benchmarking Studies: In-depth analysis -- Multicaster Book Version -- Managing the Sales Forecasting Function.
0761908234 0761908226
97033746
Sales forecasting
Marketing research
Management
658.818
Sales forecasting management / John T. Mentzer and Carol C. Bienstock. - Thousand Oaks : Sage Publications, c1998. - xiv, 274 p. : ill. ; 23 cm. + pbk.
Includes bibliographical references and index.
Managing the Sales Forecasting Process -- Sales Forecasting Performance Measurement -- Time-Series Forecasting Techniques -- Regression analysis -- Qualitative Sales Forecasting -- Sales Forecasting Systems -- Benchmarking Studies: The surveys -- Benchmarking Studies: In-depth analysis -- Multicaster Book Version -- Managing the Sales Forecasting Function.
0761908234 0761908226
97033746
Sales forecasting
Marketing research
Management
658.818