MTU Cork Library Catalogue

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Public relations for marketing professionals / Roger Haywood.

by Haywood, Roger, 1939-.

Material type: book Book; Format: print Publisher: London : MacMillan, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.2.
The Journal of consumer research.

by American Association for Public Opinion Research.

Material type: serial Continuing resource; Format: print Publisher: [Gainesville, FL, etc. : Journal of Consumer Research, etc.] Other title: JCR | Consumer research.Availability: No items available
Glossary of marketing terms / Norman A. Hart, John Stapleton.

by Hart, Norman A | Stapleton, John, 1938- | Institute of Marketing | CAM Foundation.

Edition: 3rd ed.Material type: book Book Publisher: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1987Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.800321.
Customerization : the 180 rules to increase your business by using radio, TV, newspaper, direct mail, telemarketing, promotions ... and more / Murray Raphel.

by Raphel, Murray, 1928- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Atlantic City, New Jersey : Raphel Publishing, [1993]Copyright date: ©1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.872.
Marketing your services overseas / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Bord Trachtala/Irish Trade Board, 1993Copyright date: ©1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.84.
The CIM diploma case study book, 1995-1996.

by Pearson, David J | Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed. / David J. Pearson and Paul Fifield.Material type: book Book Publisher: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.80076.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.827.
Making modernism : Picasso and the creation of the market for twentieth century art / Michael C. Fitzgerald.

by FitzGerald, Michael C.

Material type: book Book; Format: print Publisher: New York : Farrar, Straus and Giroux, 1995Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 759.6 PIC.
Grab their attention : advertising and promoting on a shoestring budget / Gavin Walker.

by Walker, G. (Gavin).

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Marketing in a competitive economy / Leslie W. Rodger.

by Rodger, Leslie W.

Edition: 3rd ed.Material type: book Book Publisher: London : Associated Business Programmes: Distributed by Cassell, 1971Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Green marketing / Ken Peattie

by Peattie, Ken.

Material type: book Book Publisher: London : M&E, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek.

by Ames, B. Charles | Hlavacek, James D.

Material type: book Book Publisher: Homewood, Ill. : Dow Jones-Irwin, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
International marketing / Stanley J. Paliwoda.

by Paliwoda, Stanley J [author] | Chartered Institute of Marketing.

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1984Copyright date: ©1983Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: London ; New York : Prentice Hall, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
The grounded theory alternative in business network research / Séan de Búrca, Damien McLoughlin.

by De Búrca, Seán | McLoughlin, Damien | Dublin City University. Business School.

Material type: book Book; Format: print Publisher: Dublin : DCU Business School, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 650.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Cases in marketing techniques.

by West, Alan, 1951-.

Material type: book Book Publisher: London : Paul Chapman, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
The marketing edge : making strategies work / Thomas V. Bonoma.

by Bonoma, Thomas V.

Material type: book Book Publisher: New York : Free Press, 1985Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.

by Govoni, Norman A. P | Eng, Robert J | Galper, Morton.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr and Laurence Dowd.

by Albaum, Gerald [author] | Strandskov, Jesper [author] | Duerr, Edwin [author] | Dowd, Laurence P. (Laurence Phillips), 1914- [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Wokingham : Addison-Wesley Publishing, 1994Copyright date: ©1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
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