International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr and Laurence Dowd.
By: Albaum, Gerald [author]
.
Contributor(s): Strandskov, Jesper [author] | Duerr, Edwin [author] | Dowd, Laurence P. (Laurence Phillips) [author].
Material type: 
BookSeries: International business series (Wokingham, England): Publisher: Wokingham : Addison-Wesley Publishing, 1994Copyright date: ©1994Edition: Second edition.Description: xix, 484 pages : illustrations 25 cm.Content type: text Media type: rdamedia Carrier type: volumeISBN: 0201624044 (hardback); 9780201624045 (hardback).Subject(s): Export marketing | ManagementDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00098672 |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: Definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Non-export entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communications -- The export order and physical distribution -- Organization of international marketing activities.
Table of contents provided by Syndetics
- 1 International marketing and exporting
- 2 Bases of international marketing
- 3 The international environment
- 4 Export market selection: definition and strategies
- 5 Information for international marketing decisions
- 6 Market entry strategies
- 7 Export entry modes
- 8 Nonexport entry modes
- 9 Product decisions
- 10 Pricing decisions
- 11 Financing and methods of payment
- 12 Promotion and marketing communication
- 13 The export order and physical distribution
- 14 Organization of international marketing activities