MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02021cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm0201624044 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IE-CoIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210831062549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940728t19941994enk||||| |||| 00| 0|eng|| |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
94188494 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0201624044 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780201624045 (hardback) |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T17457 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T37684 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albaum, Gerald |
| 9 (RLIN) |
1696 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing and export management / |
| Statement of responsibility, etc. |
Gerald Albaum, Jesper Strandskov, Edwin Duerr and Laurence Dowd. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wokingham : |
| Name of producer, publisher, distributor, manufacturer |
Addison-Wesley Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1994. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 484 pages : |
| Other physical details |
illustrations |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
rdamedia |
| Media type code |
n |
| Source |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International business series (Wokingham, England) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: Definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Non-export entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communications -- The export order and physical distribution -- Organization of international marketing activities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 9 (RLIN) |
37156 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
39467 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
15774 |
| Personal name |
Strandskov, Jesper |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
26147 |
| Personal name |
Duerr, Edwin |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
128107 |
| Personal name |
Dowd, Laurence P. |
| Dates associated with a name |
1914- |
| Relator term |
author |
| Fuller form of name |
(Laurence Phillips), |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
53215 |
| Uniform title |
International business series (Wokingham, England) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10145072 |
| b |
170526 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 969 00 - LOCAL CODES |
|---|
| a |
31856 |
| 979 00 - LOCAL CODES |
|---|
| a |
OB2 |
| b |
01 NOV 2001 |
| 989 00 - LOCAL CODES |
|---|
| a |
OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
enk |
| h |
0 |