MTU Cork Library Catalogue

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The marketing of technology / C.G. Ryan.

by Ryan, C. G | Institution of Electrical Engineers.

Material type: book Book Publisher: London : Peregrinus on behalf of Institution of Electrical Engineers, c1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Quantitative analysis in marketing management / Luiz Moutinho ... [et al.].

by Moutinho, Luiz | Davies, Fiona | Goode, Mark.

Material type: book Book; Format: print Publisher: Chichester. New York : John Wiley & Sons, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.800151.
Fundamentals of marketing, additional dimensions : selections from the literature / edited by Jack L. Taylor, Jr. and James F. Robb.

by Taylor, Jack L. (Jack Lawrence), 1933- | Robb, James F.

Edition: 2nd ed.Material type: book Book Publisher: New York : McGraw-Hill, [1975]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Advances in business studies : an Irish review / edited by Trevfik Dalgic.

by Dalgic, Trevfik | Dublin Institute of Technology.

Material type: book Book; Format: print Publisher: Dublin : Dublin Institute of Technology, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.005.
Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

by Ennew, Christine | Watkins, Trevor | Wright, Mike, 1952-.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993 (1994)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Fort Worth : Dryden Press, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Sales and marketing environment / Mike Oldroyd.

by Oldroyd, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Effective management for marketing / Angela Hatton and Mike Worsam.

by Hatton, Angela | Worsam, Mike | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing operations / Mike Worsam.

by Worsam, Mike | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Test Bank marketing / Joel R. Evans and Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York : Toronto : New York : Macmillan, Maxwell Macmillan Canada, Maxwell Macmillan International, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing fundamentals / Geoff Lancaster and Frank Whitey.

by Lancaster, Geoffrey, 1938- | Withey, Frank | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Selling the city : marketing approaches in public sector urban planning / G.J. Ashworth and H. Voogd..

by Ashworth, G. J. (Gregory John) | Voogd, Henk.

Material type: book Book Publisher: London ; New York : Belhaven Press, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 711.4.
The economics of the brand : a marketing analysis / Trevor Watkins.

by Watkins, Trevor.

Material type: book Book Publisher: London : McGraw-Hill, c1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 380.1.
Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry / John Patrick Cowman.

by Cowman, John Patrick.

Material type: book Book; Format: print Publisher: Cork : CIT, 1998Dissertation note: Thesis (MBS.) - Cork Institute of Technology, Cork, 1997. Availability: Items available for reference: MTU Bishopstown Library [Call number: THESES PRESS] (1). Location(s): Thesis THESES PRESS.
The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna..

by Collins, Eliza G. C | Devanna, Mary Anne.

Material type: book Book Publisher: New York : J. Wiley, c1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.
The Irish market : sources and information / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.809415.
The marketing plan / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Pricing new products / Irish Trade Board.

by Irish Trade Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Bord Trachtala/Irish Trade Board, 1993Publisher: ©1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.816.
Financing overseas trade / Irish Trade Board.

by Irish Trade Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Bord Trachtala/Irish Trade Board, 1993Publisher: ©1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.84.
Selling to industrial buyers / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Bord Trachtala/Irish Trade Board, 1993Copyright date: ©1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.84.
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