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Test Bank marketing / Joel R. Evans and Barry Berman.
By: Evans, Joel R
.
Contributor(s): Berman, Barry.
Material type: 
BookPublisher: New York : Toronto : New York : Macmillan, Maxwell Macmillan Canada, Maxwell Macmillan International, 1992Edition: 5th ed.Description: vi, 505 p. ; 28 cm. + pbk.ISBN: 0023342544.Subject(s): MarketingDDC classification: 658.8
Contents:
An introduction to marketing -- Understanding consumers -- Product planning -- Distribution planning -- Promotion planning -- Price planning -- Expanding the scope of marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00068535 |
Total holds: 0
An introduction to marketing -- Understanding consumers -- Product planning -- Distribution planning -- Promotion planning -- Price planning -- Expanding the scope of marketing