The marketing of technology / C.G. Ryan.
By: Ryan, C. G.
Contributor(s): Institution of Electrical Engineers.
Material type: BookSeries: IEE management of technology series ; 3.Publisher: London : Peregrinus on behalf of Institution of Electrical Engineers, c1984Description: 144 p. : ill. ; 23 cm. + pbk.ISBN: 0863410138.Subject(s): Technology | MarketingDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00032708 |
Includes index.
Part 1: What is an offer? -- Under-utilised assets -- The nature of technological know-how -- Part 2: Technology and its marketability -- Present day practice -- Technology marketing -- The technology life cycle -- Part 3: Exploiting the technology life cycle -- The demand economy -- The command economy -- Opportunism in the Middle East -- Technology marketing practice.