MTU Cork Library Catalogue

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Marketing and modernity / Marianne Elisabeth Lien.

by Lien, Marianne E.

Material type: book Book; Format: print Publisher: Oxford ; New York : Berg, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Strategic marketing management / Jean-Jacques Lambin.

by Lambin, Jean-Jacques, 1933-.

Material type: book Book; Format: print Publisher: London ; New York : McGraw-Hill, 1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
Market research in travel and tourism / Paul Brunt.

by Brunt, Paul.

Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Financial dimensions of marketing : a source book / compiled by Richard M.S. Wilson.

by Wilson, R. M. S. (Richard Malcolm Sano).

Material type: book Book Publisher: [London] : Macmillan & Institute of Cost and Management Accountants, 1981Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.15.
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.

by Glynn, William J [author.] | Barnes, James G [author.] | University College, Dublin. Graduate School of Business.

Material type: book Book Publisher: Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, 1995Copyright date: ©1995Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 338.4068.
Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler ... [et al.].

by Kotler, Philip | Haider, Donald H | Rein, Irving J.

Material type: book Book; Format: print Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 338.6042.
Marketing research for managers / Sunny Crouch and Matthew Housden.

by Crouch, Sunny | Housden, Matthew | Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
Tourism marketing / Les Lumsdon.

by Lumsdon, Les.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Business market research / Leslie Gofton and Mitchell Ness.

by Gofton, Leslie | Ness, Mitchell.

Material type: book Book; Format: print Publisher: London : Kogan Page, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome

by Enis, Ben M.

Material type: book Book Publisher: Aylesbury : Intertext, 1973Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.800182.
Tourism marketing and management handbook / edited by Stephen F. Witt and Luiz Moutinho.

by Witt, Stephen F [author.] | Moutinho, Luiz [author.].

Edition: Student edition.Material type: book Book Publisher: London : Prentice-Hall, 1995Copyright date: ©1995Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Store Item 338.4791.
The marketing of tourism products : concepts, issues and cases / A. V. Seaton and M. Bennett.

by Seaton, A. V | Bennett, M.

Material type: book Book Publisher: London : International Thomson Business Press, 1996Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 338.4791.
Marketing research : a problem solving approach / Seymour Sudman and Edward Blair.

by Sudman, Seymour | Blair, Edward, 1923-.

Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Essentials of marketing research / William R. Dillon, Thomas J. Madden and Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Material type: book Book; Format: print Publisher: Homewood, IL : Irwin, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Elements of export marketing / John Stapleton.

by Stapleton, John, 1938- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge : Woodhead-Faulkner, 1984Publisher: ©1984Availability: Items available for loan: MTU Bishopstown Library (1), MTU National Maritime College of Ireland Library (2). Location(s): Store Item 658.84, Lending 658.84.
Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey.

by Jeannet, Jean-Pierre [author] | Hennessey, Hubert D [author].

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, [1995]Copyright date: ©1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
The marketing of technology / C.G. Ryan.

by Ryan, C. G | Institution of Electrical Engineers.

Material type: book Book Publisher: London : Peregrinus on behalf of Institution of Electrical Engineers, c1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Quantitative analysis in marketing management / Luiz Moutinho ... [et al.].

by Moutinho, Luiz | Davies, Fiona | Goode, Mark.

Material type: book Book; Format: print Publisher: Chichester. New York : John Wiley & Sons, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.800151.
Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

by Ennew, Christine | Watkins, Trevor | Wright, Mike, 1952-.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993 (1994)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Fort Worth : Dryden Press, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
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