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Financial dimensions of marketing : a source book / compiled by Richard M.S. Wilson.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano)
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Material type: 
BookSeries: Macmillan/I.C.M.A series.Publisher: [London] : Macmillan & Institute of Cost and Management Accountants, 1981Description: xxvi, 543 p. : ill. ; 25 cm.ISBN: 0333257413 ; 0333257421 .Subject(s): Marketing -- Decision making | Marketing -- FinanceDDC classification: 658.15
Contents:
Section 1: Perspectives -- Section 2: Framework -- Section 3: Interface -- Section 4: Methodological issues -- Section 5: Functional problem issues.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.15 (Browse shelf(Opens below)) | 1 | Available | 00026958 |
Total holds: 0
Bibliography: p. 455-519. - Includes indexes.
Section 1: Perspectives -- Section 2: Framework -- Section 3: Interface -- Section 4: Methodological issues -- Section 5: Functional problem issues.