Financial dimensions of marketing : a source book /
Financial dimensions of marketing : a source book /
compiled by Richard M.S. Wilson.
- [London] : Macmillan & Institute of Cost and Management Accountants, 1981.
- xxvi, 543 p. : ill. ; 25 cm.
- Macmillan/I.C.M.A series .
Bibliography: p. 455-519. - Includes indexes.
Section 1: Perspectives -- Section 2: Framework -- Section 3: Interface -- Section 4: Methodological issues -- Section 5: Functional problem issues.
0333257413 0333257421
Marketing--Decision making.
Marketing--Finance.
658.15
Bibliography: p. 455-519. - Includes indexes.
Section 1: Perspectives -- Section 2: Framework -- Section 3: Interface -- Section 4: Methodological issues -- Section 5: Functional problem issues.
0333257413 0333257421
Marketing--Decision making.
Marketing--Finance.
658.15