Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler ... [et al.].
By: Kotler, Philip.
Contributor(s): Haider, Donald H | Rein, Irving J.
Material type: BookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Description: vii, 388 p. : ill. ; 25 cm. + hbk.ISBN: 0029175968.Subject(s): Marketing | Industrial location | Industrial promotionDDC classification: 338.6042Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 338.6042 (Browse shelf(Opens below)) | 1 | Available | 00070272 | ||
General Lending | MTU Bishopstown Library Lending | 338.6042 (Browse shelf(Opens below)) | 1 | Available | 00070273 |
Enhanced descriptions from Syndetics:
Offers a systematic analysis of why so many places have fallen on hard times, and makes recommendations on what can be done to revitalize a place's economy. The authors argue that the key to economic development is strategic marketing, which involves having a vision of what a place can be.
Includes bibliographical references (pages 347-363) and index.
Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.
Table of contents provided by Syndetics
- Acknowledgments
- 1 Places in Trouble
- 2 How Places Market Themselves
- 3 How Target Markets Make Their Choices
- 4 The Place Auditing and Strategic Market Planning Process
- 5 Strategies for Place Improvement
- 6 Designing the Place's Image
- 7 Distributing the Place's Image and Messages
- 8 Attracting the Tourism and Hospitality Business Markets
- 9 Attracting, Retaining, Expanding, and Starting Businesses
- 10 Expanding Exports and Stimulating Foreign Investment
- 11 Attracting Residents
- 12 Organizing for Change
- Notes
- Index