MTU Cork Library Catalogue

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Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler ... [et al.].

By: Kotler, Philip.
Contributor(s): Haider, Donald H | Rein, Irving J.
Material type: materialTypeLabelBookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Description: vii, 388 p. : ill. ; 25 cm. + hbk.ISBN: 0029175968.Subject(s): Marketing | Industrial location | Industrial promotionDDC classification: 338.6042
Contents:
Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 338.6042 (Browse shelf(Opens below)) 1 Available 00070272
General Lending MTU Bishopstown Library Lending 338.6042 (Browse shelf(Opens below)) 1 Available 00070273
Total holds: 0

Enhanced descriptions from Syndetics:

Offers a systematic analysis of why so many places have fallen on hard times, and makes recommendations on what can be done to revitalize a place's economy. The authors argue that the key to economic development is strategic marketing, which involves having a vision of what a place can be.

Includes bibliographical references (pages 347-363) and index.

Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.

Table of contents provided by Syndetics

  • Acknowledgments
  • 1 Places in Trouble
  • 2 How Places Market Themselves
  • 3 How Target Markets Make Their Choices
  • 4 The Place Auditing and Strategic Market Planning Process
  • 5 Strategies for Place Improvement
  • 6 Designing the Place's Image
  • 7 Distributing the Place's Image and Messages
  • 8 Attracting the Tourism and Hospitality Business Markets
  • 9 Attracting, Retaining, Expanding, and Starting Businesses
  • 10 Expanding Exports and Stimulating Foreign Investment
  • 11 Attracting Residents
  • 12 Organizing for Change
  • Notes
  • Index

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