Marketing places : attracting investment, industry, and tourism to cities, states, and nations /
Kotler, Philip
Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler ... [et al.]. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - vii, 388 p. : ill. ; 25 cm. + hbk.
Includes bibliographical references (pages 347-363) and index.
Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.
0029175968
92046319
Marketing
Industrial location.
Industrial promotion.
338.6042
Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler ... [et al.]. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - vii, 388 p. : ill. ; 25 cm. + hbk.
Includes bibliographical references (pages 347-363) and index.
Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.
0029175968
92046319
Marketing
Industrial location.
Industrial promotion.
338.6042