MTU Cork Library Catalogue

Marketing places : (Record no. 1492)

MARC details
000 -LEADER
fixed length control field 01654 am a2200361 a 4500
001 - CONTROL NUMBER
control field ocm0029175968
003 - CONTROL NUMBER IDENTIFIER
control field IE-CoMTU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220908124049.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 921222s1993 nyua b 001 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92046319
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029175968
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T21383
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T21384
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.6042
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 5698
245 10 - TITLE STATEMENT
Title Marketing places :
Remainder of title attracting investment, industry, and tourism to cities, states, and nations /
Statement of responsibility, etc. Philip Kotler ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press ;
Place of publication, distribution, etc. Toronto :
Name of publisher, distributor, etc. Maxwell Macmillan Canada ;
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Maxwell Macmillan International,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 388 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material hbk.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 347-363) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Places in trouble -- How places market themselves -- How target markets make their choices -- The place auditing and strategic market planning process -- Strategies for place improvement -- Designing the place's image and messages -- Attracting the tourism and hospitality business markets -- Attracting, retaining, expanding and starting businesses -- Expanding exports and stimulating foreign investment -- Attracting residents -- Organizing for change.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 39554
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial location.
9 (RLIN) 38536
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial promotion.
9 (RLIN) 38517
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haider, Donald H.
9 (RLIN) 22004
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rein, Irving J.
9 (RLIN) 6711
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10019170
b 110523
c 011116
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
969 00 - LOCAL CODES
a 43399
979 00 - LOCAL CODES
a M'OC
b 18 DEC 1997
989 00 - LOCAL CODES
a M'OC
b 13 MAY 1998
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 011115
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- nyu
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Store Item 16/11/2001 38.09 2   338.6042 00070272 20/11/2017 1 38.09 20/11/2017 General Lending
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 16/11/2001 38.09 3   338.6042 00070273 20/11/2017 1 38.09 20/11/2017 General Lending

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