Tourism marketing / Les Lumsdon.
By: Lumsdon, Les
.
Material type: 
BookSeries: Series in tourism and hospitality management.Publisher: London : International Thomson Business Press, 1997Description: xiv, 290 p. ; 25 cm. + pbk.ISBN: 186152045X.Subject(s): Tourism -- MarketingDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00069605 |
Enhanced descriptions from Syndetics:
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.
Bibliography: (pages 283-285) and index.
The tourism marketing environment -- Tourism marketing management --- Consumer behaviour -- Organizational buyer behaviour -- Segmentation, positioning and the marketing mix -- Marketing planning -- Demand forecasting -- Planning: budgets -- Marketing research in tourism -- The tourism offering (services product) -- Pricing -- Communications mix -- Distribution in tourism -- The augmented marketing mix -- Relationship marketing -- Tourism supply sectors -- Marketing destinations -- International tourism marketing -- Sustainable tourism -- The challenges of the twenty-first century.