MTU Cork Library Catalogue

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The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen.

by Bowen, Linda Cooper.

Material type: book Book; Format: print Publisher: Chichester : Wiley, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 741.6.
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International marketing / Philip R. Cateora and John M. Hess.

by Cateora, Philip R [author] | Hess, John M. (John Milton), 1929- [author].

Edition: Fourth edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois : Richard D. Irwin, 1979Copyright date: ©1979Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
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Meeting customer needs / Ian Smith.

by Smith, Ian, 1953-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann/Institute of Management Foundation, 1997Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.812.
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Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera / Bonita M. Kolb.

by Kolb, Bonita M.

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8348.
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Marketing practice in the hotel and catering industry / John W. Shepherd.

by Shepherd, John W. (John Watson), 1928-.

Material type: book Book Publisher: London : Batsford Academic and Educational Ltd. , 1982Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.800941.
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Managing and marketing your website / Jim Hutchinson.

by Hutchinson, Jim.

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
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Marketing in Europe / R. L. T. Bickers.

by Bickers, Richard Townshend, 1917-.

Material type: book Book; Format: print Publisher: London : Gower Press, 1971Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
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Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers and interior designers / Stephen A. Kliment.

by Kliment, Stephen A.

Material type: book Book; Format: print Publisher: New York : W. W. Norton, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 808.0662.
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The business side of creativity : the complete guide for running a graphic design or communications business / Cameron S. Foote ; illustrations by Mark Bellerose.

by Foote, Cameron S | Bellerose, Mark.

Material type: book Book; Format: print Publisher: New York ; London : W. W. Norton, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 741.6068.
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Once a customer, always a customer : how to deliver customer service that creates customers for life / Chris Daffy.

by Daffy, Chris.

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
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Anything considered / Peter Mayle.

by Mayle, Peter.

Material type: book Book; Format: print Publisher: London : Hamish Hamilton, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 823.914.
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Strategic marketing for nonprofit organizations.

by Kotler, Philip | Andreasen, Alan R, 1934-.

Edition: 3rd ed. Material type: book Book Publisher: Englewood Cliffs ; London : Prentice-Hall, 1987Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
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The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.

by McDonald, Malcolm | Leppard, John.

Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
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Case studies in marketing, advertising and public relations / edited by Colin McIver.

by McIver, Colin, 1914-1987.

Material type: book Book; Format: print Publisher: London : Heinemann, 1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.800941.
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Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
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International marketing : a global perspective / Hans Muhlbacher, Lee Dahringer and Helmuth Leihs.

by Mühlbacher, Hans, 1949- [author] | Dahringer, Lee [author] | Leihs, Helmuth [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1999Copyright date: ©1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
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The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Material type: book Book; Format: print Publisher: London : Routledge, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.835.
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Understanding business markets : interaction, relationships and networks / edited by David Ford for the Industrial Marketing and Purchasing Group.

by Ford, David, 1944- [author.] | IMP Project Group.

Edition: Second edition.Material type: book Book; Format: print Publisher: London : Dryden Press ; Thomson Learning 1997 2000Availability: Items available for loan: MTU Bishopstown Library (6). Location(s): Lending 658.804.
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Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: Dublin : Gill & MacMillan, c1993Availability: Items available for loan: MTU Bishopstown Library (2), MTU National Maritime College of Ireland Library (1). Location(s): Lending 658.8009416, Lending 658.8009416.
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Questionnaire design, interviewing and attitude measurement / A.N. Oppenheim.

by Oppenheim, A. N. (Abraham Naftali), 1924- | Opppenheim, A. N. (Abraham Naftali), 1924-. Questionnaire design and attitude measurement.

Material type: book Book Publisher: London : Pinter, 1992Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 300.723.
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