Managing and marketing your website / Jim Hutchinson.
By: Hutchinson, Jim
.
Material type: 
BookPublisher: Dublin : Oak Tree Press, 1999Description: x, 144 p. : ill. ; 24 cm. + pbk.ISBN: 1860761240.Subject(s): Web sites | Marketing | Internet marketingDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00075690 |
Enhanced descriptions from Syndetics:
If you're planning a website, have just gone online, or need some advice on improving your Internet strategy, then this book should help. It has been designed to help you understand the amount of time, effort and money that should be used to create a successful site.
Includes bibliographical references (pages 140-144).
The Elvis factor -- Search engines -- The necessary evil -- Publicity - Why you need it -- Media buying -- Measuring the results: What do they tell you? -- Website management - How to run a successful website -- Case studies.