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The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.
By: McDonald, Malcolm
.
Contributor(s): Leppard, John.
Material type: 
BookSeries: Marketing series (London, England).Publisher: Oxford : Butterworth-Heinemann, 1991Description: vii, 268 p. ; 24 cm. + pbk.ISBN: 0750617063 .Subject(s): MarketingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00020084 |
Total holds: 0
Includes index.