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		Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.827. Place hold Add to cart (remove)
		Effective industrial selling / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm \| Leppard, John. Material type: Book Publisher: Oxford : Heinemann Professional, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.85. Place hold Add to cart (remove)
		How to sell a service / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm \| Leppard, John \| Institute of Marketing. Edition: 2nd ed.Material type: Book Publisher: Oxford : Heinemann Professional on behalf of the Institute of Marketing, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.85. Place hold Add to cart (remove)
		Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. by McDonald, Malcolm \| Rogers, Beth, 1957- \| Chartered Institute of Marketing. Material type: Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, 1998Availability: No items available Place hold Add to cart (remove)
		The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard. by McDonald, Malcolm \| Leppard, John. Material type: Book Publisher: Oxford : Butterworth-Heinemann, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8. Place hold Add to cart (remove)

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