MTU Cork Library Catalogue

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Brand management : planning and control / J.R. Bureau.

by Bureau, J. R.

Material type: book Book Publisher: London : MacMillan, 1981Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Glossary of marketing terms / Norman A. Hart, John Stapleton.

by Hart, Norman A | Stapleton, John, 1938- | Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1977Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.003.
Management controls and marketing planning / R.M.S. Wilson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1979Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
An analysis of marketing or agoraphilia / Patrick Dillon-Malone.

by Dillon-Malone, Patrick | Irish Management Institute.

Material type: book Book; Format: print Publisher: Dublin : Irish Management Institute, 1970Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Perspectives on strategic marketing management / edited by Roger A. Kerin and Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 2nd ed.Material type: book Book Publisher: Boston : Allyn and Bacon, 1983Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome

by Enis, Ben M.

Material type: book Book Publisher: Aylesbury : Intertext, 1973Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.800182.
Tourism marketing and management handbook / edited by Stephen F. Witt and Luiz Moutinho.

by Witt, Stephen F [author.] | Moutinho, Luiz [author.].

Edition: Student edition.Material type: book Book Publisher: London : Prentice-Hall, 1995Copyright date: ©1995Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Store Item 338.4791.
The marketing of tourism products : concepts, issues and cases / A. V. Seaton and M. Bennett.

by Seaton, A. V | Bennett, M.

Material type: book Book Publisher: London : International Thomson Business Press, 1996Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 338.4791.
Financial public relations / edited by Pat Bowman and Richard Bing.

by Bowman, Pat | Bing, Richard | CAM Foundation.

Edition: Rev. ed.Material type: book Book Publisher: Oxford ; Boston : Butterworth-Heinemann, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.2.
Legal aspects of marketing / John Livermore.

by Livermore, John, 1937- | Institute of Marketing | CAM Foundation.

Edition: 3rd ed.Material type: book Book Publisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1981Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8026.
Marketing and the sales manager / by Frank H. Elsby.

by Elsby, Frank H.

Edition: [1st ed.].Material type: book Book Publisher: Oxford ; New York : Pergamon Press, [1969]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.81.
Export practice and documentation / A.G. Walker.

by Walker, A. G. (Alexander George) [author].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Butterworth, 1987Copyright date: ©1987Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.84.
Elements of export marketing / John Stapleton.

by Stapleton, John, 1938- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge : Woodhead-Faulkner, 1984Publisher: ©1984Availability: Items available for loan: MTU Bishopstown Library (1), MTU National Maritime College of Ireland Library (2). Location(s): Store Item 658.84, Lending 658.84.
International marketing strategy / edited by Hans Thorelli, Helmut Becker.

by Thorelli, Hans Birger, 1921- [author] | Becker, Helmut, 1937- [author].

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pergamon Press, 1984Publisher: ©1980Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Programmed learning aid for Principles of marketing / William T. Ryan ; coordinating editor, Roger H. Hermanson.

by Ryan, William T.

Material type: book Book; Format: print Publisher: Homewood, Ill. : Learning Systems Co., c1976Other title: Self review in Principles of marketing.Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Control of "error" in market research data / edited by John U. Farley and John A. Howard.

by Farley, John U | Howard, John A.

Material type: book Book Publisher: Lexington : distributor, Lexington Books, [1974] [1975]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Industrial marketing / Ronald McTavish and Angus Maitland.

by McTavish, Ronald | Maitland, Angus.

Material type: book Book; Format: print Publisher: London : Macmillan Press, 1980Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Advanced cases in marketing management / Edward C. Bursk and Stephen A. Greyser.

by Bursk, Edward Collins, 1907- | Greyser, Stephen A.

Material type: book Book; Format: print Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1968Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Implementing the marketing concept / Arnold Corbin and Claire Corbin.

by Corbin, Arnold | Corbin, Claire.

Material type: book Book; Format: print Publisher: London : British Institute of Management, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Report and recommendations on marketing / Sectoral Development Committee.

by Ireland. Sectoral Development Committee.

Material type: book Book; Format: print Publisher: Dublin : Sectoral Development Committee, 1985Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
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